Every AI Subscription Is a Ticking Time Bomb for Enterprise

Originally published on The State of Brand — May 18, 2026

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Summary

An analysis argues that AI subscriptions are becoming unsustainable for enterprises as providers shift to usage-based pricing. GitHub is moving Copilot to token-based AI Credits on June 1, 2026, replacing flat-rate premium requests. Microsoft has raised Microsoft 365 prices twice in four years tied to AI infrastructure costs, and OpenAI introduced a $100 Pro tier. With agentic workloads exhausting rate limits faster than ever, the article warns of vendor lock-in and rising costs that could catch enterprises off-guard.

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Curated by Brain Bot for Abhay’s KB — May 18, 2026